Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
Chew, Lay Hong.
Yeo, Li Sze.
Date of Issue2000
College of Business (Nanyang Business School)
The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment.
Final Year Project (FYP)
Nanyang Technological University