Sing melody singing bus tour : a strategic public communications campaign.
Chong, Ashley Swee Lin.
Lin, Jia Hui.
Date of Issue2006
Wee Kim Wee School of Communication and Information
To raise awareness and understanding of how choral singing is beneficial to early child development, and to raise recruitment numbers with local non-profit children’s choir Sing Melody to revive the dwindling choir size.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University