dc.contributor.authorChan, Sheena Kim Sua.en_US
dc.contributor.authorLiang, Shumin.en_US
dc.contributor.authorTan, Jasmine.en_US
dc.date.accessioned2008-09-10T07:14:20Z
dc.date.available2008-09-10T07:14:20Z
dc.date.copyright2006en_US
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10356/1093
dc.description.abstract(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
dc.titleBlack carnival campaign.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Chun Wah.en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US


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