Black carnival campaign.
Chan, Sheena Kim Sua.
Date of Issue2006
Wee Kim Wee School of Communication and Information
(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions for similar future campaigns.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University