Tell me what you want ... what you really, really want : an exploratory research on service quality in the travel agency industry
Koh, Eileen Swee Ling
Teo, Lay Khim
Date of Issue1999
College of Business (Nanyang Business School)
Service quality in the Singapore travel agency industry is the focus of the research study. Consequently, the results of the study will lead the research team in its search for an answer to the question of whether the extension of the Singapore Gold Circle programme to travel agencies in October 1998 will prove to be of benefit to both consumers and travel agencies.
Final Year Project (FYP)
Nanyang Technological University