Promoting Youth.SG : an integrated marketing communications approach
Chia, Wan Fen
Date of Issue2006
Wee Kim Wee School of Communication and Information
How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University