Marketing of the arts in Singapore.
Lau, Tong Yen.
Loh, Pow Chuan.
Tay, Hwee Ping.
Date of Issue1998
College of Business (Nanyang Business School)
Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out.
Final Year Project (FYP)
Nanyang Technological University