Banking on graduates : a longitudinal study.
Chow, Han Siong.
Lek, Evelyn Mei-Je.
Date of Issue1999
College of Business (Nanyang Business School)
The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey was administered to eighty undergraduates and ninety graduates from the School of Accountancy and Business, Nanyang Technological University.
Final Year Project (FYP)
Nanyang Technological University