Attitudes of NTU undergraduates toward classical music.
Chua, Lee Pia.
Eu, Siew Mun.
Date of Issue1999
College of Business (Nanyang Business School)
Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better insights on the NTU undergraduates’ attitude and appropriate strategies can be drawn up to influence their negative attitudes toward classical music.
Final Year Project (FYP)
Nanyang Technological University