Marketing of the performing arts : a local perspective.
Cheok, Sharon Eu Kim.
Tan, Kai Ming.
Nor Jehan Raseede.
Date of Issue1999
College of Business (Nanyang Business School)
Our group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to the performing arts. Interviews conducted with major art organizations allowed us to better understand their trade and what they are providing within constraints.
Final Year Project (FYP)
Nanyang Technological University