Creative Technology : a local success story.
Law, Li Anne.
Liew, Emily Ee Wei.
Leong, Wei Wah.
Date of Issue1998
College of Business (Nanyang Business School)
With the burgeoning growth of the Singapore economy and the exponential rate at which technology is advancing, local firms are increasingly adopting a global perspective. This is evident in the accelerating internationalization of the world's high-technology companies, which is driven by the universality of multimedia applications. In our research, we wish to derive a success formula for the enterprising local firm striving for globalizationl based on an in-depth analysis of a firm which has already attained such internationally renowned status, Creative Technology Ltd.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University