Trends of coffee clubbing in Singapore.
Khoo, Teow Ling.
Tan, Huey Yng.
Tay, Su Chen.
Date of Issue1998
College of Business (Nanyang Business School)
This project is undertaken to investigate the market potential of coffee clubs in Singapore. In addition, an in-depth analysis of the major players operating in the local coffee club scene will also be carried out. We strongly believe that the results will provide valuable insights into the present coffee club scene in Singapore. The resulting effort will be a marketing plan that has been devised as part of the proposal to establish a brand new coffee club to top this growing market.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University