Jurong BirdPark : making a business out of the birds.
Goh, Wee Tiong.
Wong, Kwok San.
Date of Issue1999
College of Business (Nanyang Business School)
The purpose of this study is to examine the present and future outlook for one of Singapore’s top tourist attractions, Jurong BirdPark. In particular, the external and internal environments of the tourist attraction are examined. Throughout our investigations using conceptual frameworks and statistical analysis, the strengths, weaknesses, opportunities and threats of Jurong BirdPark are all noted and analyzed to provide us with an overall view of what Jurong BirdPark, as a company, is facing.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University