A study on consumers' perception of specialty coffee cafes
Chen, Kim Eng
Pang, Loo Pheng
Date of Issue1998
College of Business (Nanyang Business School)
With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size.
Final Year Project (FYP)
Nanyang Technological University