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      A study on consumers' perception of specialty coffee cafes

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      NBS-REPORTS_3223.pdf (237.6Kb)
      Author
      Chen, Kim Eng
      Foo, Win-Nie
      Pang, Loo Pheng
      Date of Issue
      1998
      School
      College of Business (Nanyang Business School)
      Abstract
      With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size.
      Subject
      DRNTU::Business::Marketing::Consumer behavior
      DRNTU::Business::Marketing::Consumer behavior
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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