Survival of the fittest : Holland Village - the past, the present & the future.
Lee, Chiah Wei.
Lee, Hwee Cheng.
Koh, Deborah Lot Yee.
Date of Issue1999
College of Business (Nanyang Business School)
The purpose of the study is to determine the critical success factors of Holland Village and its possible future strategy, given the strong competition in the retail/dining scene. The strengths of Holland Village lie in its lively atmosphere, wide variety of food and customer mix. History, market forces and social changes have contributed to its strengths.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University