dc.contributor.authorLim, Ley Yen.en_US
dc.contributor.authorSoh, Stephanie Yan Ling.en_US
dc.contributor.authorTan, Yee Fei.en_US
dc.date.accessioned2008-09-24T07:46:30Z
dc.date.available2008-09-24T07:46:30Z
dc.date.copyright1999en_US
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/10356/10689
dc.description.abstractThis Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and development frameworks. This research paper further attempts to give a pragmatic insight to the process of overseas expansion of a Singapore business.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::International business
dc.titleInternational market entry.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMcGovern, Ianen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record