New product success evaluation : a case study of Starbucks Singapore.
Huang, Oswald Tak Wan.
Wong, Seok Wai.
Date of Issue1999
College of Business (Nanyang Business School)
The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University