dc.contributor.authorLee, Bee Lengen_US
dc.contributor.authorPang, Paulineen_US
dc.contributor.authorTan, Hendra Wijayaen_US
dc.date.accessioned2008-09-24T07:46:16Z
dc.date.available2008-09-24T07:46:16Z
dc.date.copyright1999en_US
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/10356/10668
dc.description.abstractThis project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir as the crash accident that occurred may have a profound effect on Singapore Airlines and SilkAir’s operations and image. The motivating factor to do this study is to find out the impact of the crash on our leading airline. The study is carried out through a personally administered questionnaire.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Public relations::Crisis communication
dc.titleImpact of Silkair crash on Singapore Airlines and Silkairen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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