Singaporeans' attitudes toward gender stereotypes in advertising.
Ng, Meng Yee.
Yap, Mee Lee.
Date of Issue1999
College of Business (Nanyang Business School)
This study was conducted to study Singaporeans’ attitudes toward gender stereotypes in advertisements. Purposes of this project are to identify the effects of respondents’ involvement in processing advertisements on their attitudes and the potential relationships between their demographical and psychographical characteristics on their attitudes. Secondary research was used to gather information about past researches regarding this topic. Primary data used for this study was by survey method.
Final Year Project (FYP)
Nanyang Technological University