A case examination of Asian firms in the aerospace engineering automotive industry.
Nur Suhaila Ahmad.
Fong, See Min.
Date of Issue1999
College of Business (Nanyang Business School)
In this project, we use the case study approach to perform an in-depth analysis on how 5 firms in the aerospace engineering automotive industry have been affected by the crisis, their regional developments and strategic moves. The 5 firms are: Toyota, Hyundai, Boeing, DaimlerChryslerand Tata. The firms’ strategies are evaluated using the Porter’s Diamond framework and the SWOT Analysis. Similarities and differences between the 5 firms are also discussed.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University