A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
Khoo, Sock Ling.
Tan, Eileen Ling Ling.
Tan, Ting Ying.
Date of Issue2005
Wee Kim Wee School of Communication and Information
This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University