Ongoing external information search for consumer durable.
Fu, Hwee Yee.
Koh, Hui Loon.
Lim, Mui Ki.
Date of Issue1999
College of Business (Nanyang Business School)
The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire.
Final Year Project (FYP)
Nanyang Technological University