Theme restaurants : factors affecting diners' choice intention.
Lim, William Teck Lim.
Ng, Ee Lin.
Seng, Jacelyn Mei Tean.
Date of Issue1999
College of Business (Nanyang Business School)
This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice.
Final Year Project (FYP)
Nanyang Technological University