Inspiring women of today : a strategic public communications campaign to raise the awareness for the Singapore Business & Professional Women's Association (SBPWA).
Ho, Ruth See Wee.
Low, Esther Qianhui.
Ong, Joyce Sze Yin.
Tan, Desiree Ruxin.
Date of Issue2005
Wee Kim Wee School of Communication and Information
(This FYP consists of 3 sections) Pulse Communications is a team of four final year female students from the School of Communication and Information, Nanyang Technological University, with a special interest in women’s issues. Pulse embarked on a strategic public communications campaign “Inspiring Women of Today” to assist Singapore Business & Professional Women’s Association (SBPWA) in raising its profile and awareness in Singapore.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University