A study to determine the effect of mannequin type and self type on the intention to enter the store.
Heng, Evelyn Xue Ying.
Mui, Say Inn.
Wong, Hui Ren.
Date of Issue2008
College of Business (Nanyang Business School)
Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This study aims to examine the effects of mannequin type and self type on the intention to enter the store.
Final Year Project (FYP)
Nanyang Technological University