Effects of thumbnail columnar layout variations on consumer behaviour.
Chua, Felix Kian Hong.
Ng, Flora Jinyan.
Date of Issue2008
College of Business (Nanyang Business School)
The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website
Final Year Project (FYP)
Nanyang Technological University