A study on employer branding for Hamilton Sundstrand Pacific Aerospace Pte Ltd.
Poi, Kok How.
Tan, Ning Jia.
Yio, Fei Zi.
Date of Issue2007
College of Business (Nanyang Business School)
Employer Branding has become an essential element in helping organizations to recruit and retain talents. This study details how Employer Branding can aid Hamilton Sundstrand, a global aerospace corporation, in the talent recruitment and retention efforts of its Singapore subsidiary.
Final Year Project (FYP)
Nanyang Technological University