An experimental investigation on the effects of chief executive's salary disclosure and number of beneficiaries on charitable giving.
Ng, Cavin Chow Choon.
Lye, Chee Keong.
Date of Issue2007
College of Business (Nanyang Business School)
an experimental research to investigate the effect of disclosure of Chief Executive salary and number of beneficiaries of charitable organization on donors' willingness to donate. experiment carried our on NTU students and results are consistence with most of our predictions, specifically donors are more willing to donate to charitable organization that discloses a low salary than high salary given the number f beneficaries to be low. no difference was found i the case of non disclosure and low salary disclosed. non disclosure also fare better than high salary disclosed. in addition, donors will only consider the number of beneficaries information given the salary disclosed to be low.
Final Year Project (FYP)
Nanyang Technological University