A strategic management approach to country club management : case study on Raffles Marina Limited.
Ho, Chee Yong.
Wong, Shu Rong.
Yap, Yi Wei.
Date of Issue2007
College of Business (Nanyang Business School)
Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction, iii. how RML can use these factors to help improve their members’ satisfaction.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University