Consumer preferences in the Singapore car industry.
Lee, Cheng Ling.
Sim, Noelle Yan Qin.
Sng, Janice Wen Jie.
Date of Issue2007
College of Business (Nanyang Business School)
Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that car companies can adopt to become more competitive in the long run.
Final Year Project (FYP)
Nanyang Technological University