Consumer's perceptions of private labels
Chong, Lian Chiu
Quek, Ying Ying
Date of Issue2007
College of Business (Nanyang Business School)
This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacturers’ role in this initiative.
Final Year Project (FYP)
Nanyang Technological University