Broad based study of hotel loyalty programs : the development and trends.
Tan, Si Hui.
Teh, Ling Wei.
Teo, Cheryl Ying Ling.
Date of Issue2007
College of Business (Nanyang Business School)
This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.
Final Year Project (FYP)
Nanyang Technological University