Re-adaptation of a service guarantee model for the local food and beverage industry.
Lee, Hui Ming.
Lim, Mui Khim.
Low, Tze Hui.
Date of Issue2000
College of Business (Nanyang Business School)
Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
Final Year Project (FYP)
Nanyang Technological University