F&B business opportunity in NTU.
Low, Wan Wen.
Thean, Ai Hui.
Wong, Melissa Jing Pei.
Date of Issue2007
College of Business (Nanyang Business School)
Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity and other elements such as price and location are effective for branded F&B businesses in a school environment. The outcome we would want to achieve is to help any potential interested companies to enter and operate on campus. With this study, potential F&B companies will be able to have a better understanding of their target consumers and business potential in terms of pricing, preferred food choice and branded outlets.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University