Hypermarket convenience : its dimensions and implications on customer retention.
Seah, Sindee Pei Ling.
Tan, Choon Mei.
Date of Issue2007
College of Business (Nanyang Business School)
This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others.
Final Year Project (FYP)
Nanyang Technological University