Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.
Heng, Rebecca Li Rong.
Chay, Nan Yan.
Date of Issue2007
College of Business (Nanyang Business School)
The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.
Final Year Project (FYP)
Nanyang Technological University