Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
Chew, Sze Wei.
Kua, Ser Mian.
Lim, Chiew Ling.
Date of Issue2007
College of Business (Nanyang Business School)
This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.
Final Year Project (FYP)
Nanyang Technological University