National Youth Forum 2004 : an integrated marketing communication campaign.
Soh, Ee Shaun.
Cheng, Tze Ying.
Date of Issue2005
Wee Kim Wee School of Communication and Information
When tasked to market National Youth Council’s flagship event, the National Youth Forum 2004 (NYF), the team focused on branding the inaugural forum as a platform on which youths could air their concerns and make changes happen. While the forum itself was only open to 60 selected youths aged 17-25, the team was keen on introducing youths aged below 25 to the culture of open discussion and pro-active citizenship. This inspired the team’s meticulous tailoring of NYF’s public communications plan to engage this target audience.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University