Effect of tempo and loudness on consumer recall : an Asian contextual study
Ee, Aaron Cher Chiang
Chia, Nicholas Heng Kit
Date of Issue2007
College of Business (Nanyang Business School)
This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within the Asian context.
Final Year Project (FYP)
Nanyang Technological University