Profiling customers against characteristics of corporate responses to complaints.
Lim, Shing Yee.
Tay, Julynn Chu Ling.
Wu, Dominique Jiali.
Date of Issue2007
College of Business (Nanyang Business School)
This research attempts to draw a link between these two areas of study and find relationships between a number of variables and some aspects of corporate responses. Specifically, it attempts to find out what consumers look for in corporate responses via profiling.
Final Year Project (FYP)
Nanyang Technological University