Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
Woon, David Ta Wei.
Date of Issue2007
College of Business (Nanyang Business School)
The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.
Final Year Project (FYP)
Nanyang Technological University