How are credit card packages and cardholder behaviour affected by consumer's demographics?
Gwee, Li Ping.
Ng, Mei Shan.
Date of Issue2007
College of Business (Nanyang Business School)
This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority.
Final Year Project (FYP)
Nanyang Technological University