Effects of mirrors in product displays on purchase intention.
Lu, Chelsea Miaoling.
Yeo, Sin Hock.
Date of Issue2000
College of Business (Nanyang Business School)
This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
Final Year Project (FYP)
Nanyang Technological University