Battle of convenience : supermarkets versus convenience stores.
Tan, Gee Hong.
Tan, Priscilla Sze Sze.
Tang, Angeline Jin Fen.
Date of Issue2006
College of Business (Nanyang Business School)
The purpose of this paper is to investigate the convenience that supermarkets and convenience stores are perceived to deliver to the local consumer and the relationship between the different dimensions of convenience and purchasing behaviour.
Final Year Project (FYP)
Nanyang Technological University