Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
Chen, Roger Haoye.
Ng, Sy Woei.
Ng, Yuan Chang.
Date of Issue2006
College of Business (Nanyang Business School)
This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University