Effects of fancy job titles and pictures in recruitment advertisements.
Lim, Samantha HuiYing.
Ng, Hua Qing.
Quek, Angeline Chiew Yi.
Date of Issue2006
College of Business (Nanyang Business School)
This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing position in the newspapers. The experiment was carried out in a controlled environment on 373 graduating Marketing majors. Participants read a scenario and answered questions regarding Job Attitude and Intention to Apply for four advertisements.
Final Year Project (FYP)
Nanyang Technological University