Effects of fancy job titles on an indvidual's perception of the job.
Goh, Rebecca Hui En.
Lee, Elin Hui Ming.
Poh, Yong Ling.
Date of Issue2006
College of Business (Nanyang Business School)
This is a study on whether different job titles will affect a job-seeker's perceptions on how attractive and prestigious the job is, or make a job-seeker more inclined to apply for the job. Focusing on the sales industry, we found that fancy job titles made the job seem more prestigious.
Final Year Project (FYP)
Nanyang Technological University