Strategic management of shopping malls in Singapore.

Thumbnail
Author
Low, Angeline Puay Ling.
Lee, Yam Hui.
Tham, Kok Choong.
Date of Issue
2000
School
College of Business (Nanyang Business School)
Abstract
Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake.
Subject
DRNTU::Business::Management::Strategy
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
Collections