Strategic management of shopping malls in Singapore.
Low, Angeline Puay Ling.
Lee, Yam Hui.
Tham, Kok Choong.
Date of Issue2000
College of Business (Nanyang Business School)
Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake.
Final Year Project (FYP)
Nanyang Technological University