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      Strategic management of shopping malls in Singapore.

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      NBS-REPORTS_284.pdf (113.6Kb)
      Author
      Low, Angeline Puay Ling.
      Lee, Yam Hui.
      Tham, Kok Choong.
      Date of Issue
      2000
      School
      College of Business (Nanyang Business School)
      Abstract
      Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake.
      Subject
      DRNTU::Business::Management::Strategy
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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