How culture and what online customers value will influence e-commerce success : China's case.
Lee, Ching Boon.
Ting, Mei Yin.
Phua, Wendy Poh Lian.
Date of Issue2006
College of Business (Nanyang Business School)
This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University