Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
Chen, June Shuwei.
Chiam, Wan Ting.
Tan, Shi Ling.
Date of Issue2006
College of Business (Nanyang Business School)
This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
Final Year Project (FYP)
Nanyang Technological University